Long Form:
Long stories are both an epic journey of unforeseen challenges and a source of deep satisfaction once the journey is completed.
(essays, eBooks, white papers)
Short Copy:
Short copy knows exactly what it wants and doggedly pursues it — the tricky part is deciding how it reaches its goal.
(emails, infographics, scripts)
Social Media Copy:
"Social" isn't just about the images that show or words that tell — it's also about the balance between them.
(banner ads, status updates, quick stories)
I simplify the journey of storytelling with a small formula:
"Desire + Obstacle = Story."
This formula is for clients who are the heroes of their own stories — pursuing desires, navigating obstacles, and crossing immense distances to further the journey of their brand.
And doing this as successfully as I can is how I am the hero of my own story.
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